Category Archives: Media

The Huffington Post on PGC and Green Youth

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Any article that talks about the importance of green youth movements is mighty fine by us… and we are honored to be included in this HuffPo piece, talking about Project Green Challenge and the power of young people to change the world!

Green Youth Movements Teach Kids Important Lessons

First Posted: 10/1/11

The leaves may be changing colors soon, but students across the country are going green. A youth-led organization is engaging high school and college students in a 30-day challenge to adjust their habits and go green.

The Project Green Challenge, which began October 1, offers participating students 30 daily tips “to raise awareness about conscious living, informed consumption, and the collective impact of individual actions, as well as empower students with actionable steps for their own lives,” according to the project’s website.

The Project Green Challenge is a campaign by the student-led organization Teens Turning Green. Founded in 2005, the group is “devoted to education and advocacy around environmentally and socially responsible choices for individuals, schools, and communities.”

The aim of the 30-day challenge is to both inspire students to alter their own habits and to reach out and touch others. The students who use internet and social media the most to share their experiences will have the opportunity to travel to San Francisco for a two day educational conference called “Green University.”

Teens Turning Green co-founder Erin Schrode, 20, describes the Project Green Challenge as “thirty simple steps to take your life from conventional to conscious.”

She told The Huffington Post that despite this being Project Green Challenge’s first year, her organization has received a strong response from youth in 44 states and across the world.

Schrode was clear about her organization’s mission. She said they want “to change the world, to prove that apathy is out, and to empower young people to be the change we wish to see in the world.”

She added, “I want to demonstrate to my peers that you can live consciously without sacrificing anything, be it quality, style, time, whatever.”

Audubon is also encouraging kids to take action for the environment. They recently launched the year-long Pennies for the Planet campaign encouraging youth to learn about conservation while raising money for environmental projects.

Schools are also taking steps to be more environmentally conscious. Schools in states such as Kentucky, New York and Virginia have all built facilities that implement alternative energy sources and increased efficiency measures. The state of Maryland is now including environmental literacy as a high school graduation requirement.

Be sure to find out how you can be a part of October’s International Walk to School Month.

For information about how you can get involved with the Project Green Challenge, visit the campaign’s website.

Smart Sustainable Teens

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We love Practically Green! Check out this awesome post…

Everyone who reads this blog knows a teenager, right? Or knows a teacher, a coach, a doctor, a neighbor who knows a teenager? Maybe you ARE a teenager!

Join Project Green Challenge, an amazing month-long event created especially for students!

The brainchild of Erin Schrode and her friends at Teens Turning Green, it launches October 1 with an entire month of exciting daily activities. Practically Green is proud to be a media sponsor to support the Challenge all month.

Find out about Project Green Dorm, Project Green Prom, Project Lunch, Teens Turning Green for Schools — and lots of other smart ways to be eco-friendly.

Erin’s mom Judi just emailed to say, “46 states.. 14 countries .. hundreds of schools.. thousands of students.. unprecedented! … so grateful.”

Have a look and plunge in: “30 days to take your lifestyle from conventional to conscious.” Wouldn’t you love to wake up on November 1st having accomplished just that?

Whole Story

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This is the last push… we want YOU to take the Challenge. Are you ready for Project Green Challenge?! Sign up today and get the first challenge delivered to your inbox bright and early TOMORROW morning. Here is Erin’s post on our partner Whole Foods Market’s Whole Story blog…

Sign Up for Project Green Challenge
by Teens Turning Green

Erin Schrode is the co-founder and spokeswoman of Teens Turning Green, a student-led movement promoting global sustainability, youth leadership, environmental education and conscious lifestyle choices.

Have you ever felt as if you wanted to “do something,” but didn’t know where to start? Project Green Challenge is that chance, your entry point into action and sustainability. Our upcoming 30-day eco lifestyle challenge is mobilizing high school and college students nationwide through fun, simple and high impact daily steps. We challenge you to complete themed actions each day in October. Can you do it? Can you take your life from conventional to conscious?

I am proud to say that Project Green Challenge (PGC) is an initiative of youth, by youth, for youth! Our team of more than fifteen interns, staff, partners and a number of newly-appointed PGC campus reps has spent the last four months working tirelessly to develop the program structure, corporate and non-profit partnerships, and our multimedia platform. We have spoken with hundreds of high schools, colleges and universities about grounding this initiative, incorporating the Challenge into campus culture, extracurriculars, even curriculum.

Involve your campus – because this is a nationwide competition for schools too. Win an on-campus Sustainability 101 event, eco resource fair, organic lunch for leadership council, ice cream party, green cleaning supplies, and consultation with Teens Turning Green to set your school on a greener path. This is the beginning of a dynamic, collective, student-led movement to shift the paradigm!

We are using social and traditional media, a robust digital platform, and strong on-campus presence to bring the Challenge to you, into the hands of our generation. As a twenty-year-old, I fully understand the need for relevant themes and straight-forward actions to ensure the Challenge is accessible to young people and has maximum impact. We have created short videos that you can post and share with your friends (see our website)!

Bottom line: I want to empower YOU. I want to inform and inspire, showing my peers that small changes in our daily actions really can have a positive effect on our health and the environment.

Sign up to take the 30-day eco lifestyle Challenge and we will deliver the daily challenges directly to your inbox, complete with resources, tips, a glossary, experts, videos and more. When it is this simple and high impact, there’s no excuse for you not to join the movement to change the world – and spread the word far and wide!

Delve deeper, become more engaged, complete the green, greener and greenest levels of daily challenges, share your experiences with our audience – and you might just earn yourself a spot in the Challenge Finals! Ten finalists will be flown to San Francisco for an educational and inspiring two-day eco summit, which we have titled Green University.

You could win some really phenomenal prizes too! A $5000 college scholarship, $1000 gift card for Whole Foods Market, weekend trip for two to southern California, bicycle courtesy of Natracare, full eco dorm or room makeover, year’s supply of Nature’s Path breakfast and snack foods, organic and ethical clothing, natural body products, and much more.

We aim to raise awareness about conscious living, informed consumption, and the collective impact of individual actions, as well as empower students with actionable steps for their own lives. Help us get the word out! If we all take the Challenge and commit to being the change we wish to see in the world, then yes, we can build a powerful, diverse and far-reaching movement that inspires this generation to lead the transition from conventional to conscious and sustain our world. Sign up for Project Green Challenge today!

Greenwala

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Read this fab new Greenwala article about our upcoming Project Green Challenge! We now have participants from 46 states… can you help us get to 50 before Saturday (10/1)? We are eager for sign ups from Alabama, Nebraska, N Dakota, and Wyoming… and YOU TOO! Read what Danika Carter has to say below… and join our ever-growing movement.

TEENS TURNING GREEN LAUNCHES PROJECT GREEN CHALLENGE

Posted by Danika Carter @Your Organic Life

One of my absolute favorite groups fighting toxins in beauty products is Teens Turning Green.  Teens Turning Green started in Marin County, the county with one of the highest breast cancer rates in the country…and it’s increasing.  These teens formed a group to examine what chemicals they are being exposed to that may give them cancer or other health concerns.

They have become an effective group lobbying sucessfully on behalf of legislation in California that protects both children and adults from toxic exposure.  They have successfully lobbied for The California Safe Cosmetics Act in October of 2005 and for the Toxic Toys Bill in 2007.

They also spoke at a hearing lead bySenator Carole Migden in San Francisco’s fight for laws in support of Nail SalonWorkers and then again in 2008, at a hearing to ban lead in lipstick. In 2009 they [lead] the BYOBag Marin City ordinance to support the ban ofsingle use bags in Marin County, and are part of many other advocacy initiatives within their schools and communities to support sustainable practices.

Last year they took on Abercrombie & Fitch in a very public campaign for spraying phthalate-containing perfumes in their stores endangering the health of their teenage employees and customers.

 

Starting next month (that would be in 2 days) Teens Turning Green is launching their 30-day green lifestyle initiative, Project Green Challenge.

Project Green Challenge is a powerful, diverse, and far-reaching movement inspiring young people to take action and protect our planet.

This October, Teens Turning Green is energizing high school and college students across the country to participate in Project Green Challenge, a 30-day green lifestyle initiative. The Challenge will raise awareness about conscious living, informed consumption and the collective impact of each of our actions.

With the guidance of eco experts, industry leaders and the PGC Guide to Living Green, participants will discover how fun, easy and effective eco living can be.

And then, when the 30-days is over,

Contestants who complete the 30-day Challenge can apply for the Challenge Finals. Ten finalists will be selected to participate in Green University, a two-day eco summit held in California this December. Students will be flown to San Francisco where they will learn from esteemed eco leaders, present experiences from the 30-day Challenge, and work together to create unique platforms for social action.This new slate of projects will be implemented by Teens Turning Green and youth nationwide in 2012.

The Eco-leaders that they’ve gathered to work with these students are just amazing.  They are some of the leaders in the sustainable lifestyle movement.

If you know a teen or college student who’s interested in nontoxic beauty products and nontoxic, sustainable living, encourage them to sign up for the Project Green Challenge.  There are only 2 days left to sign up!

Green Living Newsletter

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Check out the Green Living Newsletter… and if you haven’t done so already, SIGN UP for PGC!

TAKE THE ECO CHALLENGE: GREEN YOUR LIFE IN JUST 30 DAYS

Thirty days…Thirty eco challenges… Can you go from green to greenest in just one month?

Youth-led non-profit Teens Turning Green (TTG) thinks anyone can, especially if it’s made simple, informative, and most importantly fun. That’s why, on October 1, TTG will launch its first ever Project Green Challenge, an online initiative that seeks to engage high school and college students across the country and inspire them to transition “from conventional to conscious,” via a 30-day green lifestyle Challenge.

Throughout the month of October, students will be given 30 simple steps to experience just how fun, accessible, and effective the transition to green can be!

“The Challenge aims to raise awareness about conscious living, informed consumption, and the collective impact of individual actions, as well as empower students with actionable steps for their own lives,” declared Erin Schrode, 20, Project Green Challenge program director and co-founder of TTG. “In one short month, you can not only change your life, but help sustain the planet too.”

Each day participants will take on one challenge with three levels of participation; green, greener or greenest, each built around a theme such as food, fashion, energy and tech. The challenges will be outlined in detail atwww.projectgreenchallenge.com and in an email delivered directly to those who have signed up to participate.

Resources will accompany the challenge including eco tips, websites, articles as well as videos recorded by the eco experts that will inform and inspire the contestants to complete their actions. And each day, fabulous green prizes will be offered for diving deep into green, innovation and creativity.

As a culmination to the Challenge, ten finalists will participate in Green University—a 2-day eco-summit in San Francisco this December 3 and 4. Eco-friendly prizes will be awarded to finalists and the Challenge winner including; a college scholarship, a trip to California for an eco event, a gift certificate for groceries, a bicycle, a head-to-toe eco makeover including clothing, hair, skin and body care products, eco dorm or bedroom makeover and more to be posted throughout the Challenge.

At the summit, finalists will be mentored by esteemed eco leaders, present experiences from their 30-day Challenge, and work together to create unique platforms for social action. These platforms will then be implemented by TTG and youth nationwide in 2012.

“Our goal is to have thousands of high school and college student sign up for Project Green Challenge during the month of September,” said Schrode. “One of the simplest ways to take action is by making a commitment to small adjustments in your daily activities and consumption. And if just a billion of us girls follow suit, we’ll have a pretty amazing impact on our world.”

And remember, you’re never too young or too old to get involved. Although only high school and college students in the USA and Canada are eligible for prizes and a place in the Challenge finals, the Challenge is open to everyone who wants to make a positive change or just learn a little bit more about greening their lives.

Learn more at: www.projectgreenchallenge.com

Eco18

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A great piece by Eco18 on Project Green Challenge… and the momentum just keeps on growing! Are you ready for Oct 1!?

Students Lead 30-Day Eco-Challenge

College students participate in the Project Green Challenge and green up their lives by talking on landlines, using reusable water bottles, eating organic and keeping track of all their green efforts on the back wall. Image provided by Project Green Challenge.

On October 1st, Teens Turning Green (TTG) will launch a challenge for high school and college students to green up their lives for 30 days. Project Green Challenge (PGC) will run through the entire month of October, giving participants 30 simple steps to make living a green life as easy and fun as possible.

“The Challenge aims to raise awareness about conscious living, informed consumption, and the collective impact of individual actions, as well as empower students with actionable steps for their own lives,” said Erin Schrode, 20, Project Green Challenge Program Director and Co-Founder of TTG. “In one short month, you‘ll not only change your life, but help sustain the planet too.”

Each day, participants can choose to accept the “green, greener or greenest” challenge. The greener you go, the better chance you have to win prizes up for grabs each day throughout the month, but if you don’t have a lot of time to complete an action one day, you can choose the “green” option. Challenges will cover a myriad of green topics including fitness, food, decorating, gardening, fair trade, wellness, technology, style and basically anything else green-related you can think of. Along with a new challenge, each day participants will receive eco-tips, facts and resources to help them on their eco-journey.

“I have been a part of Teens Turning Green for four years, and with Project Green Challenge we are reaching students across the entire nation, which is truly amazing,” said Brooke, Senior at Tam High. “Our goal is to help others learn how easy it can be to green their lives – one day at a time.”

At the end of the month, participants can submit an application with a video sharing their experience throughout Project Green Challenge and 10 finalists will be chosen to participate in an eco-summit in San Francisco called Green University. These 10 finalists will also receive a Raleigh bicycle, $100 gift card to Whole Foods Market, year’s worth of Nature’s Path snacks, swag from The Container Storeand many other prizes.

One grand prize winner, chosen by an elite panel of judges at the Green University, will also take home a $5,000 scholarship, $1,000 gift card to Whole Foods Market, $1,000 to spend at The Container Store an eco-style makeover and much, much more. Do yourself a favor and check out the prize page for the full list.

“Project Green Challenge has created a fun and easy way to involve high school and college students in being green,” said Ellen Spurgeon, Campus Representative, Chief and Director of Sustainability for Indiana University’s student government. “It has been encouraging to see the enthusiasm across Indiana University’s campus to participate in the movement toward a greener lifestyle.”

Over 1,000 people across the US have already signed up. This challenge is open to people of all ages, though only high school and college students are eligible to win the finalist and grand prize packages. To register for the Project Green Challenge, or just to see if anyone else at your school is involved, visithttp://www.projectgreenchallenge.com.

Hey Students!

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We love this headline from Earth911 about Project Green Challenge

Hey, Students! Win $5K, Dorm Makeover and More

by Jennifer Berry

The new Project Green Challenge calls on all high school and college students to improve themselves and the environment with one “challenge” each day for 30 days, starting Oct. 1.

These challenges will be based on a daily theme and come complete with resources, tips, a glossary, experts, videos and more. There are even green, greener, and greenest levels, which students can complete and share with their peers on ProjectGreenChallenge.com utilizing Facebook, Twitter and YouTube.

The amazing prizes up for grabs include a $5,000 college scholarship, $1,000 Whole Foods Market gift card, weekend trip for two to southern California, bicycle courtesy of Natracare, full eco-dorm or room makeover, a year’s supply of Nature’s Path breakfast and snack foods, organic and ethical clothing, natural body products and more.

Ten finalists will be flown to San Francisco for an educational and inspiring two-day eco summit, called Green University, where leaders like Josh Dorfman and Rachel Sarnoff will be speaking. And, if students don’t want to go it alone, groups and even entire schools can sign-up to participate.

“I want to inform and inspire, showing my peers that small changes in our daily actions really can have a positive effect on our health and the environment,” says Erin Schrode, co-founder and spokeswoman for Teens Turning Green, who created Project Green Challenge.Teens Turning Green is a student-led movement devoted to education and advocacy around environmentally and socially responsible choices for individuals, schools and communities.

Earth911 is proud to be an official Media Partner for Project Green Challenge. We’ll be participating in daily challenges throughout the campaign, so consider yourself one-step ahead of the competition! Check out Project Green Challenge now and register in time for the kick-off Oct. 1. You can also like them on Facebook and follow on Twitter for updates.

The Hollenders Join PGC!

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Your commitment to living green can begin with something as simple (and economical!) as buying and consuming less. Watch this brilliant video with Jeffrey Hollender and his daughter Chiara on what they are doing to lessen individual footprints on the planet.

How will YOU transition from conventional to conscious? Sign up for Project Green Challenge and join the movement today.

 

Looking for passion and enthusiasm?

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We are loving this piece on Celebrate Green all about PGC and more! They really do “put the meaning in the greening.”

3 question interview: Erin co-founder of Teens Turning Green

by Lynn and Corey

Remember when a huge auditorium wasn’t big enough to contain your passion and enthusiasm? If you’ve lost some of that, time to find it again. And the best place to look could be toward young people like Erin Schrode, 20, Project Green Challenge program director and co-founder of Teens Turning Green.

Erin, along with her mother, TTG founder and executive director Judi Shils, and 15 TTG interns from around the country spent the last four months developing the concept for Project Green Challenge, an online initiative that seeks to engage high school and college students across the country and inspire them to transition “from conventional to conscious,” via a 30-day green lifestyle challenge.

So if you live with teens or young adults, or know some, encourage them to join the the fun and live Project Green Challenge’s tagline, “from conventional to conscious in 30-days.” This is something that could impact them (and ultimately the planet), for the rest of their lives

1. What sorts of steps are included? Which ones do you expect students will jump into and which will be a little less likely for them to initiate?

Each of the thirty days will have a theme, ranging from water to organic food, energy to personal care, sustainable apparel to exercise, recycling to advocacy, and much more. Some are very specific, take organic cotton for an example — delving into the environmental and social consequences of the plethora of products we use daily that are made from cotton. The home/dorm/space challenge is multifaceted and takes a more holistic approach, encouraging people to assess their surroundings and its many elements.

Advocacy is much more meta—a mindset shift. So we have a wide range of themes and entry points, which we hope will appeal to the masses. No matter what your interest, background, focus in life, there are Challenges that will have specific relevance. Some, like healthy food or switching from single use to reusable items, are familiar topics, top of mind, in the media—and therefore may be more easily embraced, while others will be entirely new, venturing into uncharted territories. Both of those options excite us and our audience!

There will be a “green challenge” that participants are asked to complete, with specifics tasks/actions/deliverables. If people want to delve deeper, there are daily “greener” and “greenest” levels, with prizes to incentivize engagement. After the 30 days, participants will have the chance to apply for the Challenge Finals, a two-day fun and educational eco extravaganza in San Francisco in December. Ten will then be selected and flown to SF, receiving great prizes packages and the chance to interact with and hear from esteemed leaders and competing for the grand prize as Challenge champion. Prize info is on our website, if you want to take a look.

2. How did you come up with the challenges? Were students included in putting them together?

I led a team of fifteen interns this summer, working tirelessly to develop challenges based upon what was relevant and interesting to our demographic: high school and college students. We had a ball dreaming up ideas and refining them! We have not merely had input or approval in the process, rather we have been leading it every step of the way, in collaboration with leading experts in the each of the fields. This is a true collaboration, and forging partnerships with NGOs, media outlets, and corporations/businesses has been integral to our success. We tap into all of those vast knowledge and content bases, so as to not reinvent the wheel. Project Green Challenge is of youth, by youth, for youth — that you can be sure of!

3. What kind of lasting impact do you expect the challenge to have?

I want to shift the mindset of my generation, to be that spark, the impetus that spurs a transition from conventional to conscious. I know from personal experience with my friends that when a person starts thinking critically, begins to incorporate green and ethical practices into the everyday, it extends into all aspects of one’s lifestyle, school, community, etc. You can’t stop!! This is what I dream of — a world of conscious citizens who speak up, speak out when they see injustice, and are active in bringing about the change that we so desperately need in our world. I have faith in my peers; if we establish patterns of responsibility now, as the future consumer base, voting block, industry leaders, parents, and more, we can shift the paradigm.

Project Green Challenge is powered by Natracare. Lead sponsors include Whole Foods Market, Nature’s Path, The Container Store, Seventh Generation, Replenish, Kejriwal, Steelcase and Swisspers with support from Juice Beauty, Burt’s Bees, PeopleTowels, Annie’s, and New Leaf Paper.

Non Profit Partners: 350.org, Campaign for Safe Cosmetics, Cradle to Cradle Institute, Eco to Go, Ecomom Alliance, Environmental Media Association (EMA), Fair Trade USA, Global Action Through Fashion, Green Schools Initiative, Green Chamber of Commerce, Healthy Child Healthy World, Non GMO Project, NRDC, One Young World, Pesticide Watch, The Lunch Box, The Schoolbag, Women’s Voices for the Earth

Media Partners: Coco Eco Magazine, DrGreene.com, EcoFabulous.com, EcoMom.com, EcoStiletto.com, GoodGuide.com, Gorgeously Green, GretaGuide.com, Natural Health Magazine, PracticallyGreen.com, TakePart.com

Lynn Colwell and Corey Colwell-Lipson are mother and daughter and authors of  Celebrate Green! Creating Eco-Savvy Holidays, Celebrations and Traditions for the Whole Family, and founders of Green Halloween®.