Green Living Magazine


The buzz about Project Green Challenge only continues to grow… here’s a great new piece from Green Living Magazine!

Young & Green 

Teens Turning Green Launches Project Green Challenge: Youth Changing the World One Day at a Time, Transitioning from Conventional to Conscious 

The youth-led non-profit Teens Turning Green (TTG) is mobilizing high school and college students across the country to green their lifestyles through the 30-day Project Green Challenge.

From October 1 – 30, students will take on one challenge a day, each focused on a specific action aimed at building a powerful, diverse, and far reaching movement. The goal is to inspire youth to transition from conventional to conscious, and to start taking small steps that will help sustain a healthy and just world.

“The challenge aims to raise awareness amongst our generation about conscious living, informed consumption, and the collective impact of individual actions. The idea started as a way to empower my friends and peers to take action in their own lives and on their school campuses,” said Erin Schrode, 20, Project Green Challenge program director and co-founder of TTG. “We want to inspire everyone to make simple, fun changes that will have a lasting impact on our health and that of the planet.”

Schrode points out that “In one short month, you‘ll not only change your life, but help sustain the planet too.” TTG hope at least 100,000 students (and adults) nationwide to take the 30-day green lifestyle challenge.

Each day, people who register will receive an email to take on one challenge focused on a specific “green, greener or greenest” action. Daily topics range from greening your living space, recycling, fitness, vegetarianism, organic materials, plastic, and other important topics.

Each challenge will include eco tips, websites, articles, and videos to inform and inspire contestants to complete the actions. Participants will share their responses and experiences on, Facebook, Twitter, and YouTube.

Schrode, along with her mother, TTG founder and executive director Judi Shils spearheaded an effort that included outreach to hundreds of colleges, universities and high schools to take part. Participating schools include Bard College, Boston University, Brown University, Drexel University, Furman University, Harvard University, Indiana University, Marquette University, New York University, Northern Arizona University, Towson University, University of Alabama, University of Arizona, University of Georgia, University of Texas, Wellesley College, and many more.

“Initial response to Project Green Challenge has been incredible and inspiring. Environmental science teachers are using the Challenge as a basis for curriculum during that month. Student government, Greek life and eco councils are spearheading the movement on many campuses,” said Shils.  “Our hope is to have hundreds of schools and organizations participating. These students from across the country will collaborate with TTG to develop social action platforms and work to change the world in powerful and impactful ways.”

As a culmination to the Challenge, ten finalists will be selected to participate in Green University, a 2-day eco-summit in San Francisco this December 3-4. Although only high school and college students are eligible for prizes, the Challenge is open to ANYONE who wants to make a positive change or just learn a little bit more about greening her life.

Green University will culminate with the selection of the Project Green Challenge Champion by a panel of judges. The champion will win prizes, including a college scholarship, grocery gift certificate, bicycle, head-to-toe eco makeover with clothing, hair, skin and body care products, eco dorm or bedroom makeover, and more, as well as the opportunity to work with TTG in the coming year.

About Project Green Challenge

Project Green Challenge is a powerful, diverse, and far-reaching movement inspiring young people to take action and protect our planet. This October, Teens Turning Green is energizing high school and college students across the country to participate in Project Green Challenge, a 30-day green lifestyle initiative. The Challenge will raise awareness about conscious living, informed consumption and the collective impact of each of our actions. With the guidance of eco experts, industry leaders and the PGC Guide to Living Green, participants will discover how fun, easy and effective eco living can be.

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