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TAKE THE ECO CHALLENGE: GREEN YOUR LIFE IN JUST 30 DAYS

Thirty days…Thirty eco challenges… Can you go from green to greenest in just one month?

Youth-led non-profit Teens Turning Green (TTG) thinks anyone can, especially if it’s made simple, informative, and most importantly fun. That’s why, on October 1, TTG will launch its first ever Project Green Challenge, an online initiative that seeks to engage high school and college students across the country and inspire them to transition “from conventional to conscious,” via a 30-day green lifestyle Challenge.

Throughout the month of October, students will be given 30 simple steps to experience just how fun, accessible, and effective the transition to green can be!

“The Challenge aims to raise awareness about conscious living, informed consumption, and the collective impact of individual actions, as well as empower students with actionable steps for their own lives,” declared Erin Schrode, 20, Project Green Challenge program director and co-founder of TTG. “In one short month, you can not only change your life, but help sustain the planet too.”

Each day participants will take on one challenge with three levels of participation; green, greener or greenest, each built around a theme such as food, fashion, energy and tech. The challenges will be outlined in detail atwww.projectgreenchallenge.com and in an email delivered directly to those who have signed up to participate.

Resources will accompany the challenge including eco tips, websites, articles as well as videos recorded by the eco experts that will inform and inspire the contestants to complete their actions. And each day, fabulous green prizes will be offered for diving deep into green, innovation and creativity.

As a culmination to the Challenge, ten finalists will participate in Green University—a 2-day eco-summit in San Francisco this December 3 and 4. Eco-friendly prizes will be awarded to finalists and the Challenge winner including; a college scholarship, a trip to California for an eco event, a gift certificate for groceries, a bicycle, a head-to-toe eco makeover including clothing, hair, skin and body care products, eco dorm or bedroom makeover and more to be posted throughout the Challenge.

At the summit, finalists will be mentored by esteemed eco leaders, present experiences from their 30-day Challenge, and work together to create unique platforms for social action. These platforms will then be implemented by TTG and youth nationwide in 2012.

“Our goal is to have thousands of high school and college student sign up for Project Green Challenge during the month of September,” said Schrode. “One of the simplest ways to take action is by making a commitment to small adjustments in your daily activities and consumption. And if just a billion of us girls follow suit, we’ll have a pretty amazing impact on our world.”

And remember, you’re never too young or too old to get involved. Although only high school and college students in the USA and Canada are eligible for prizes and a place in the Challenge finals, the Challenge is open to everyone who wants to make a positive change or just learn a little bit more about greening their lives.

Learn more at: www.projectgreenchallenge.com

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About Project Green Challenge

Project Green Challenge is a powerful, diverse, and far-reaching movement inspiring young people to take action and protect our planet. This October, Teens Turning Green is energizing high school and college students across the country to participate in Project Green Challenge, a 30-day green lifestyle initiative. The Challenge will raise awareness about conscious living, informed consumption and the collective impact of each of our actions. With the guidance of eco experts, industry leaders and the PGC Guide to Living Green, participants will discover how fun, easy and effective eco living can be.

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