We are loving this note from Jennifer Berry, the Editor of Earth911, to their database (and the world at large) about Earth911’s involvement in and support of Project Green Challenge! Read on and check out the amazing work that Jennifer and her team are leading, including recycling, pollution prevention, and protecting the environment as a whole!
Good morning,
I am pleased to announce that Earth911.com is an official media partner of the 1st annual Project Green Challenge by the respected team at Teens Turning Green.
Project Green Challenge is a contest that runs 30 days in October, tasking teens with taking small but meaningful steps to take their lifestyle from conventional to conscious, and even earn prizes including a college scholarship.
Please see the following press release below on behalf of PGC, and I hope you’ll take the time to share the challenge with your friends, family, followers or readers.
Best Wishes,
Jennifer Berry
Social Media Editor
Teens Turning Green Launches Project Green Challenge
Youth Changing the World One Day at a Time, Transitioning from Conventional to Conscious
SAN FRANCISCO – Youth led non-profit Teens Turning Green (TTG) is mobilizing high school and college students across the country to green their lifestyles through the 30-day Project Green Challenge, powered by Natracare. From October 1 – 30 students will take on one challenge a day, each focused on a specific action aimed at building a powerful, diverse and far reaching movement that inspires youth to transition from conventional to conscious and take small steps that will help sustain a healthy and just world.
Throughout the month of October, daily challenges will be outlined on ProjectGreenChallenge.com and in emails sent to each registered participant. Participants will share their responses and experiences on ProjectGreenChallenge.com, Facebook, Twitter, and YouTube. Participants that complete the 30-day Challenge can apply for the “challenge finals.” 10 finalists will be selected to participate in Green University, a two-day eco-summit held in the Bay Area, California this December 3 + 4.
Finalists will be flown to San Francisco where they will learn from esteemed eco leaders, present experiences from the 30-day Challenge, and work together to create unique platforms for social action. These platforms will then be implemented by Teens Turning Green and youth nationwide in 2012.Green University will culminate with the selection of the Project Green Challenge Champion by a panel of judges. The champion will win prizes, including a college scholarship, grocery gift certificate, bicycle, head-to-toe eco makeover with clothing, hair, skin and body care products, eco dorm or bedroom makeover, and more, as well as the opportunity to work with TTG in the coming year.
“The challenge aims to raise awareness amongst our generation about conscious living, informed consumption, and the collective impact of individual actions. The idea started as a way to empower my friends and peers to take action in their own lives and on their school campuses,” said Erin Schrode, 20, Project Green Challenge program director and co-founder of TTG. “We want to inspire everyone to make simple, fun changes that will have a lasting impact on our health and that of the planet.”
Schrode, along with her mother, TTG founder and executive director Judi Shils, and 15 TTG interns from around the country spent the last four months developing the concept, partner collaborations, and multimedia platform. They’ve reached out to hundreds of colleges, universities and high schools to take part. Participating schools include Bard College, Boston University, Brown University, Drexel University, Furman University, Harvard University, Indiana University, Marquette University, New York University, Northern Arizona University, Towson University, University of Alabama, University of Arizona, University of Georgia, University of Texas, Wellesley College, and many more.
“Initial response to Project Green Challenge has been incredible and inspiring. Environmental science teachers are using the Challenge as a basis for curriculum during that month. Student government, Greek life and eco councils are spearheading the movement on many campuses,” said Shils. “Our hope is to have hundreds of schools and organizations participating. These students from across the country will collaborate with TTG to develop social action platforms and work to change the world in powerful and impactful ways.”
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Contact: Judi Shils 415.939.1232 judishils@earthlink.net
Project Green Challenge is powered by Natracare. Lead sponsors include Whole Foods Market, Nature’s Path, The Container Store, Seventh Generation, Replenish, Kejriwal, Steelcase and Swisspers with support from Juice Beauty, Burt’s Bees, PeopleTowels, Annie’s, and New Leaf Paper.
Non Profit Partners: 350.org, Campaign for Safe Cosmetics, Cradle to Cradle Institute, Eco to Go, Ecomom Alliance, Environmental Media Association (EMA), Fair Trade USA, Global Action Through Fashion, Green Schools Initiative, Green Chamber of Commerce, Healthy Child Healthy World, Non GMO Project, NRDC, One Young World, Pesticide Watch, The Lunch Box, The Schoolbag, Women’s Voices for the Earth
Media Partners: Coco Eco Magazine, DrGreene.com, EcoFabulous.com, EcoMom.com, EcoStiletto.com, GoodGuide.com, Gorgeously Green, GretaGuide.com, Natural Health Magazine, PracticallyGreen.com, TakePart.com, Earth911.com
Teens Turning Green is a student led movement devoted to education and advocacy around environmentally and socially responsible choices for individuals, schools, and communities. TTG seeks to promote global sustainability by identifying and eliminating toxic exposures that permeate daily life, often unknowingly, yet threaten public and environmental health. What began in California in 2005 now has a presence at elementary, middle and high schools, universities, and student organizations across the United States, as well as a strong virtual platform and media presence. Chapters nationwide lead grassroots efforts that aim to raise awareness, encourage behavior change, and lobby for policy that will lessen local and global impact.
Natracare stands for more than just organic and natural products. For more than 21 years, the award winning, ethical company has been committed to offering organic and natural solutions for personal health care that leave a soft footprint on the earth out of respect for our future generations. Products use only organic and natural materials that meet the highest organic, environmental and biodegradable standards, sourced from raw material producers that manage and monitor resources respectfully and share our principles.Natracare’s vision is to be a worldwide symbol for quality, innovation, and ethics, available to all women as the natural choice for a healthy lifestyle and environment.
Natracare is hugely proud to be a sponsor of Project Green Challenge. This youth-led project is already inspiring and mobilizing the masses from all different backgrounds and regions across the US, to engage and involve them in environmental issues. As a brand of organic and natural feminine hygiene products we advocate that small and thoughtful daily choices are the way towards an eco-friendly lifestyle. Through the Challenge, the participants of will gain valuable insights and wisdom that will provide them with the tools to become more discerning consumers in their daily lives and more engaged in their impact on our world.
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Project Green Challenge 